Post by amirmukaddas on Mar 14, 2024 7:08:18 GMT
Unconventional marketing or unconventional marketing is one of the most popular trends at the moment to promote your products and services in an absolutely exceptional and unconventional way. Its usefulness is linked to the surprise effect of the action, which allows you to increase brand memorability levels. In this Pop Up Magazine post we explain what is meant by unconventional marketing and what are the different types of unconventional marketing still used by brands all over the world. Unconventional marketing: what is it? By the term unconventional marketing we mean the set of promotional strategies which, to cope with the loss of persuasion of traditional marketing strategies , makes use of "unusual" communication techniques to present products to the public in an alternative way, or I would say in this case, “memorable”.
The objective of the strategy in question is therefore to surprise the public, surprise them, with completely unexpected actions to ensure that they have a good memory of that brand or that message. This is the direct consequence of years of traditional advertising on TV, radio, billboards, newspapers and now also on social media, which have accustomed the viewer to advertising as mere propaganda, which has caused Denmark Telegram Number Data them to lose interest year after year. Unconventional marketing systems , thanks to their characteristics, would instead be able to attract the public's attention again and allow the advertising message to be conveyed more effectively. unconventional marketing The evolution from consumer to prosumer The evolution of post-modern society has transformed not only cultural and production processes but also the way in which advertising is perceived.
In fact, we have moved from the concept of the classic consumer , linked to the person who undergoes the advertising action of the brand, to the new concept (which is no longer so new in truth) of prosumer , linked to the active participation of the spectator in the promotional event. This shock to the advertising and marketing world occurred with the advent of the Internet and new mass communication tools, such as social media or websites, which have rewritten the rules of the game and placed the brand at the center of life. the user, the consumer, or rather what we today define as " consumer ".
The objective of the strategy in question is therefore to surprise the public, surprise them, with completely unexpected actions to ensure that they have a good memory of that brand or that message. This is the direct consequence of years of traditional advertising on TV, radio, billboards, newspapers and now also on social media, which have accustomed the viewer to advertising as mere propaganda, which has caused Denmark Telegram Number Data them to lose interest year after year. Unconventional marketing systems , thanks to their characteristics, would instead be able to attract the public's attention again and allow the advertising message to be conveyed more effectively. unconventional marketing The evolution from consumer to prosumer The evolution of post-modern society has transformed not only cultural and production processes but also the way in which advertising is perceived.
In fact, we have moved from the concept of the classic consumer , linked to the person who undergoes the advertising action of the brand, to the new concept (which is no longer so new in truth) of prosumer , linked to the active participation of the spectator in the promotional event. This shock to the advertising and marketing world occurred with the advent of the Internet and new mass communication tools, such as social media or websites, which have rewritten the rules of the game and placed the brand at the center of life. the user, the consumer, or rather what we today define as " consumer ".